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Virtel Marketing refines service offerings to make content marketing, social media and public relations more affordable for small and mid-sized businesses

With content marketing becoming the go-to marketing solution for businesses large and small, Utah-based Virtel Marketing has expanded its offerings to provide ways for organizations to avoid the expense of monthly retainers and purchase public relations and social media services a la cart. “What happens when your social media pages aren’t up to date with interesting and engaging content? Nothing,” explained Virtel Marketing CEO Mitch Weight. Though, rather than shell out thousands of dollars each month to a social media agency, Weight encourages newcomers and those testing the waters to try Virtel’s social content creation package for $700 per month. “We manage all of your social networks, creating content and posting several times each day to Facebook, Twitter, Google+, Pinterest, Instagram and LinkedIn,” Weight said, adding that there is no setup fee for Virtel Marketing creating the social media accounts. “Our clients used to search for interesting topics, produce content and hope their audience found the material exciting,” Weight said. “Now they leave that work to us.” For businesses, online marketing is more important than ever. With budgets tight, however, sometimes marketing and public relations are the first things to go with rent due and utility bills piling up. Besides a complete list of social media services, including keyword monitoring and ad optimization, Virtel Marketing also offers affordable blog writing, infographic campaigns, press releases, media outreach and other design and PR services. “It’s unusual to find a business owner these days who doesn’t understand the importance of social media and content marketing,” Weight said. “However, that doesn’t make it any easier to squeeze in an extra expense with many companies already experiencing belt-tightening.” Paying a marketing agency $5,000 per month is out of the question […]

Virtel Marketing CEO weighs in on Forbes list of social media trends to watch for in 2014

Forbes magazine made news this week with an article that identified seven social media trends to watch for in 2014. Social media expert Mitch Weight, owner of Utah-based Virtel Marketing, said the magazine was spot-on with its predictions for next year. “Forbes is the publication that many businesspeople turn to for answers,” Weight said. “It’s fitting for the magazine to report about these social media trends as more and more commerce moves online.” First, Forbes predicted that “investment in social media will become a necessity, not a luxury.” “Most savvy businesspeople have known for years that visibility in social media is a must,” Weight said. “In 2014, the outliers will relent and finally begin building their companies on Facebook, Twitter, Google+ and other social networks.” Companies with robust social media marketing campaigns see many benefits, Weight explained. “Greater brand recognition, inexpensive advertising and stronger relationships with customers are just a few of the gains,” Weight said. “Engagement is the key. To win at social media, you must create a community where people want to hang out and interact with each other.” Forbes also predicted that Google’s social network, Google+, would become an important factor in marketing campaigns in 2014. “Google+ is already the second-largest social network,” Weight said. Facebook boasts about 1.15 billion users, according to Forbes. Officials at Google+ claim to have about 343 million users. “I’m often asked whether social media marketing impacts a company’s search engine optimization,” Weight said. “Having already influenced search rankings, we believe Google+ will become an even more significant factor in the overall search experience.” Writers at Forbes said the Foursquare social network will decline significantly in 2014. Weight agreed. Weight also agreed with the publication that the […]

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    Virtel Marketing founder announces speaking engagements this fall Virtel Marketing founder announces speaking engagements this fall

    Virtel Marketing founder announces speaking engagements this fall

Virtel Marketing founder announces speaking engagements this fall

Noted marketer, entrepreneur and social media expert, Mitch Weight, will speak next month to business students at Brigham Young University’s Marriott School. The appearance on Nov. 15 is one in a series of speaking engagements Weight has scheduled in the next 60 days. His presentation at BYU will focus on Internet marketing, and the importance of implementing social media into integrated marketing campaigns. “I intend to provide these budding entrepreneurs with knowledge of the digital marketing landscape, the dos and don’ts of managing projects and satisfying clients in this new age,” Weight said. An expert marketer, Weight has helped build multi-million dollar companies while logging experience as a vice president of marketing, lead-generation professional and chief executive officer. Weight leads Virtel Marketing, which is based in Pleasant Grove, Utah. His firm works closely with tech companies, marketing agencies and other small and mid-sized businesses to provide social media and public relations services. When speaking publicly, Weight talks freely about his successes and failures in business, bringing together everything from spirituality to life hacks while discussing the importance of honesty, humor, inspiration and candor in today’s Internet marketing campaigns. Virtel Marketing was recently listed among the top public relations and Internet marketing firms in Utah.

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    Virtel Marketing among top-performing public relations and Internet marketing firms in Utah Virtel Marketing among top-performing public relations and Internet marketing firms in Utah

    Virtel Marketing among top-performing public relations and Internet marketing firms in Utah

Virtel Marketing among top-performing public relations and Internet marketing firms in Utah

Virtel Marketing has two entries in prestigious 2013 “Book of Lists,” which recognizes the most successful companies in the state. Virtel Marketing ranks among the top-performing public relations and Internet marketing firms in Utah, according to Utah Business magazine. The Pleasant Grove-based company was named to Utah Business magazine’s 2013 lists of the top public relations and Internet marketing firms in the state. The list of Utah’s top public relations firms was published in the magazine’s September edition. “To even be mentioned today among Utah’s heaviest-hitting creative agencies is a great honor and a sign of how far we’ve come,” Virtel Marketing CEO Mitch Weight said. “Placing No. 18 on the list of public relations firms shows how much we have grown, our level of expertise and how well we have served our clients.” Like other public relations agencies on this year’s list, the team at Virtel Marketing does more than just traditional and online PR. Staffers specialize in social media marketing, graphic design, Web design and lead generation, so clients are provided integrated, well-rounded marketing strategies and campaigns. According to Utah Business magazine, this year’s top five public relations firms included: Penna Powers Brian Haynes, The Summit Group, Connect Marketing/Public Relations, Love Communications and NSON Opinion Strategy. The list of public relations firms is part of Utah Business magazine’s “Book of Lists,” which contains contact information for about 1,700 businesses. The book includes more than 60 business categories, with the largest private and public companies in the state. Virtel Marketing is also slated to appear on Utah Business magazine’s list of the top Internet marketing companies in the state. A representative from the magazine said that list could be published in the October edition of the magazine. Both lists will appear in the “Book of Lists,” which is scheduled for […]

  • virtel_blog_kickstarter_social_media_platform
    Is Kickstarter a Social Media platform? Is Kickstarter a Social Media platform?

    Is Kickstarter a Social Media platform?

Is Kickstarter a Social Media platform?

Kickstarter has leaped into the center stage of the Internet, but does it belong? Kickstarter is the darling of the interwebs these days.  Everyone seems to be starting one, promoting one, or supporting one; and often it is all three.  People are funding projects from hundreds to millions of dollars.  It is all based on people investing in a person’s idea and giving them the money to make that idea come true.  So is it a Social Media Platform?  And if so, what role does it play in Social Media marketing? What makes it a viable Social Media Platform Let’s paint a clear picture of what Social Media is.  According to Wikipedia, Social Media “refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”  While Wikipedia’s accuracy can often be questioned, I think we can all agree this is a good summery of what social media is. And by this definition alone we could conclude that Kickstarter fits the bill quite perfectly.  Kickstarter is a means by which people create, share and exchange information online. Why it isn’t So great, the main question has been answered or has it?  While Kickstarter certainly is all about the creative side, and yes there is some sharing and some small exchange of information, it is really the sharing and exchange of information on other social media sites and other tools that makes Kickstarter work. The Truth The reality is that it is in the grey area.  It is not a viable platform, and unless you have a project it is rather useless to you.  But that doesn’t mean that it doesn’t have its value. Kickstarter […]

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    Is the Clock Ticking for Tumblr with Yahoo!? Is the Clock Ticking for Tumblr with Yahoo!?

    Is the Clock Ticking for Tumblr with Yahoo!?

Is the Clock Ticking for Tumblr with Yahoo!?

In wake of the Yahoo deal, don’t believe the hype Since buying Tumblr in May for $1.1 billion, Yahoo has been in the cross-hairs as Tumblr fans speculate about damage the search behemoth might inflict on their beloved blogging social network. Even though WordPress, another blogging platform, saw import traffic spike in the wake of the Tumblr news, according to The Huffington Post, WordPress CEO Matt Mullenweg cautioned people about reading too much into the bump. Still, several weeks after the acquisition of Tumblr by Yahoo, it’s difficult to blame Tumblr purists for staying skeptical. Why the concern? Major acquisitions occur all the time in the worlds of technology and social media. Unfortunately, Yahoo has developed a reputation for killing off companies it takes over. More notable purchases include GeoCities, Delicious and Flickr. These high-profile acquisitions help show why fans are concerned about the future of Tumblr. Yahoo bought GeoCities in 1999 for $3.6 billion.  At the time, GeoCities was the 3rd most visited site on the Internet.  But Yahoo couldn’t turn this following into profit.  Users started leaving by the millions, headed for MySpace and Facebook. And Yahoo closed GeoCities in 2009. Yahoo helped solidify its reputation as a killer of companies with the purchases of Flickr and Delicious in 2005.  Both companies had large audiences.  With Delicious all but dead, now Flickr is hanging on. But Flickr never blossomed to its full potential. Yahoo bought these blooming companies, took the technology and staff, and merged the operations into the search giant. Don’t believe the hype While Yahoo has a history that it cannot escape, dire predictions about the Tumblr acquisition may be just hype. People will blame Yahoo’s need for cash as the […]

  • virtel_blog_8_ways_pop
    8 Ways to Make Your Social Media Marketing Really Pop 8 Ways to Make Your Social Media Marketing Really Pop

    8 Ways to Make Your Social Media Marketing Really Pop

8 Ways to Make Your Social Media Marketing Really Pop

Engaging with customers is key to social media marketing. We have said it before, you have heard it before, but how do the experts make content more engaging? Here are eight tips to help boost the impact of your posts, pins and tweets. 1.   Benefits over features Apple does a great job at this. Show people why they want your products, not what features your products have. Apple iPod commercials show people dancing and enjoying their iPods. The spots make you want to have that experience, too. 2.   The YouTube budget One of the largest social networks, YouTube has videos with all sorts of production budgets. Use YouTube and take advantage of the low cost of displaying content to millions of users. Traditional video or edited interviews are great. But you can add casual content with impromptu interviews. Both drive traffic and provide great balance. 3.   Winner, winner, chicken dinner Make your audience feel like winners. They should feel important. Inspire them by offering discounts, giveaways and promotions. People like free stuff. 4.   Sound natural Avoid typographical errors and make copy skimmable & scannable. Read content aloud to make sure it sounds natural. 5.   Call to action Your content may bring followers, likes and views, but without a call to action you may not get the results you really want: engagement! 6.   Embrace memes and humor Post memes, funny pictures and quotes as long as they’re not offensive. The material should appeal to a general audience. 7.   Useful advice Tips and tricks are often shared throughout social media. Since everyone has problems in their lives, useful advice helps increase social engagement. 8.   Amaze the audience “I saw this amazing video on YouTube!”  How often have […]

  • virtel_blog_taking_it_mobile
    Taking It Mobile Taking It Mobile

    Taking It Mobile

Taking It Mobile

Mobile marketing is a must for every business marketing plan.  Consumers are constantly using their mobile devices.  These are basically delivery devices for potential customers and if business owners utilize them in the best ways possible they can have extremely effective results.  But do consumers actually want to receive offers or advertisements on their mobile phones?  According to a recent YouGov study 65% of consumers are open to receiving these types of things on their mobile phones.  So you know consumers are open to mobile marketing but what types of offers should you provide?  This same study showed that 51% of consumers want offers that provide discounts and are weary of receiving advertisements that don’t offer any type of discount or offers. 75% of consumers prefer receiving these offers via SMS. It is so important when creating good mobile marketing strategy to determine what your business goals are and how your mobile marketing plan fits into this.  Knowing this will enable you to decide the most appropriate offers to provide and how often.  Not only do you want to provide offers to attract customers but you need to provide information that enhances your product and keeps customers coming back.  Remember to focus on one or two things and keep mobile marketing content small and in short bursts. Here are a few quick tips that can help you create your mobile marketing content. Use compelling language Provide relevant information that will be of value to your potential customers. Provide special offers for people who like or share your content to spread it even further. Invite consumers to share their content on your site and experiences with your product or service. Create SMS messages with personal greetings. […]

  • virtel_blog_hello_anybody_in_there
    Hello, Is There Anybody In There? Hello, Is There Anybody In There?

    Hello, Is There Anybody In There?

Hello, Is There Anybody In There?

Just nod if you can hear me.  Is there anyone home? Pink Floyd is one of my favorite bands, and The Wall is one of my favorite albums.  And the song ‘Comfortably Numb’ is one of the featured songs on that album.  It starts out with this question, “Is there anybody in there?” Too often this is what consumers are asking when they find your social media site.  Remember all those times you’ve been told don’t talk at your customers, talk with them.  I am glad to say brands, in general, have improved.  In fall of 2011, Socialbakers did a study and found that only 5% of brands were responding to Facebook wall posts (1).  In June 2012, Socialbakers introduced Socially Devoted, which looked at which brands were being responsive.  The response rate had jumped to 30%, which was a great improvement (2).  Even better, in Quarter 1 of 2013 that rate had doubled and is now sitting at 60%. But there is still a lot of room for improvement.  Socially Devoted also looks at Twitter responding.  The average Twitter post is only responded to around 38% of the time.  And while Brands may be doing better at responding to Facebook posts, the average time it takes is 1,310 mins, or over 21 hours.  Twitter is slightly more respectable at just under 400 mins (which is still 6 hrs). What does this mean to you?  Well if you are a small business, or small brand, this is where you can be better than your competition.  T-Mobile realizes this, while they may be the smallest of the four major US Mobile providers in the first quarter of 2013 they were the best brand when it came […]

  • virtel_blog_moment_of_truth
    The Moment of Truth! The Moment of Truth!

    The Moment of Truth!

The Moment of Truth!

The Moment of Truth! Bull fighters define it as the moment when the matador kills the bull.  In business it is defined a little differently.  The moment of truth in respect to your customers is the interaction between customer and product at the time of a sale.  How can you ensure that in that moment of truth the sale is made and a loyal customer is gained?  To start you need to be marketing in the correct places and providing exposure to your product in the most places possible.  The way people shop today has changed so dramatically because of social media and the internet. The opportunity to market your product or service has never been greater.  It is so easy to reach thousands of potential customers through social media.  Using social media to market your products is necessary to have a successful business and with 42% of consumers using social media to help make their purchasing decisions you can’t ignore this growing marketing trend.  It will also be of great value to your business to differentiate yourself from your competition by highlighting aspects of your product or service that others have not. It is critical to have a great reputation to back up the product or service you offer.  Did you know that 62% of shoppers search for products they intend to purchase online before going to the stores and 52% of customers trust online reviews when deciding whether or not to purchase a product. So the path to obtaining that moment of truth and gaining customers is to first provide stimulus or exposure to your product through social media and other forms of marketing.  The next step is to ensure that this exposure […]

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