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Virtel Marketing refines service offerings to make content marketing, social media and public relations more affordable for small and mid-sized businesses

With content marketing becoming the go-to marketing solution for businesses large and small, Utah-based Virtel Marketing has expanded its offerings to provide ways for organizations to avoid the expense of monthly retainers and purchase public relations and social media services a la cart. “What happens when your social media pages aren’t up to date with interesting and engaging content? Nothing,” explained Virtel Marketing CEO Mitch Weight. Though, rather than shell out thousands of dollars each month to a social media agency, Weight encourages newcomers and those testing the waters to try Virtel’s social content creation package for $700 per month. “We manage all of your social networks, creating content and posting several times each day to Facebook, Twitter, Google+, Pinterest, Instagram and LinkedIn,” Weight said, adding that there is no setup fee for Virtel Marketing creating the social media accounts. “Our clients used to search for interesting topics, produce content and hope their audience found the material exciting,” Weight said. “Now they leave that work to us.” For businesses, online marketing is more important than ever. With budgets tight, however, sometimes marketing and public relations are the first things to go with rent due and utility bills piling up. Besides a complete list of social media services, including keyword monitoring and ad optimization, Virtel Marketing also offers affordable blog writing, infographic campaigns, press releases, media outreach and other design and PR services. “It’s unusual to find a business owner these days who doesn’t understand the importance of social media and content marketing,” Weight said. “However, that doesn’t make it any easier to squeeze in an extra expense with many companies already experiencing belt-tightening.” Paying a marketing agency $5,000 per month is out of the question […]

Virtel Marketing CEO weighs in on Forbes list of social media trends to watch for in 2014

Forbes magazine made news this week with an article that identified seven social media trends to watch for in 2014. Social media expert Mitch Weight, owner of Utah-based Virtel Marketing, said the magazine was spot-on with its predictions for next year. “Forbes is the publication that many businesspeople turn to for answers,” Weight said. “It’s fitting for the magazine to report about these social media trends as more and more commerce moves online.” First, Forbes predicted that “investment in social media will become a necessity, not a luxury.” “Most savvy businesspeople have known for years that visibility in social media is a must,” Weight said. “In 2014, the outliers will relent and finally begin building their companies on Facebook, Twitter, Google+ and other social networks.” Companies with robust social media marketing campaigns see many benefits, Weight explained. “Greater brand recognition, inexpensive advertising and stronger relationships with customers are just a few of the gains,” Weight said. “Engagement is the key. To win at social media, you must create a community where people want to hang out and interact with each other.” Forbes also predicted that Google’s social network, Google+, would become an important factor in marketing campaigns in 2014. “Google+ is already the second-largest social network,” Weight said. Facebook boasts about 1.15 billion users, according to Forbes. Officials at Google+ claim to have about 343 million users. “I’m often asked whether social media marketing impacts a company’s search engine optimization,” Weight said. “Having already influenced search rankings, we believe Google+ will become an even more significant factor in the overall search experience.” Writers at Forbes said the Foursquare social network will decline significantly in 2014. Weight agreed. Weight also agreed with the publication that the […]

  • Discover the Smart Social Media Platforms
    Discover the Smart Social Media Platforms Discover the Smart Social Media Platforms

    Discover the Smart Social Media Platforms

Discover the Smart Social Media Platforms

The Social Media landscape is cluttered with sites and platforms to share, like, follow, quote, and post on.  And just because they are there doesn’t mean you should be on them all.  While Facebook and Twitter are the dominant forces in Social Media, does that mean they are the right medium for your business? Facebook and Twitter Alternatives Let’s get this over, here is a list of Facebook and Twitter Alternatives (in no particular order):  LinkedIn, Pinterest, Google+, MySpace, Tumblr, Instagram, LiveJournal, Tagged, hi5, FourSquare, Yammer, Highlight, Ning, YouTube, StumbleUpon, Habbo, WhatsApp, Thumb, Classmates, bebo, DeviantArt, Sina Weibo, Qzone.  Did I miss one?  I probably missed several, but you get the idea, there are so many sites, and having a presence on each would be time consuming, and ineffective.  So which few should your company focus on?  There are different reasons for each, but let’s try and break it down.

  • Reply to Comments on Facebook is Coming!
    Reply to Comments on Facebook is Coming! Reply to Comments on Facebook is Coming!

    Reply to Comments on Facebook is Coming!

Reply to Comments on Facebook is Coming!

Facebook announced on Monday it is rolling out a new feature so users can reply directly to comments left on their page. Finally. Following months of testing, the social network aims to make navigating through conversation threads easier with the new Replies feature. This means that, instead of having to leave a response to a friend’s comment way after new ones have been added, you will be able to address each individual comment. Responses will be posted under the original comment too. The site is also prioritizing comments based on engagement — the most active and popular ones will surface to the top of your posts. This will be especially helpful for pages with thousands of followers. “You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected,” said Vadim Lavrusik, Facebook’s journalism program manager, in an official blog post. “Also, the most active and engaging conversations among your readers will be surfaced at the top of your posts ensuring that people who visit your Page will see the best conversations.” For now, threaded replies only apply to Facebook pages, not profiles. Users will be able to opt into the Replies through the Page admin panel. Facebook will be bringing the feature to all pages with more than 10,000 followers by July 10, 2013, but pages can turn the option off along the way. “At launch, this feature will only be available on desktop and we plan to make it available in the Graph API and mobile in the future,” Lavrusik added.   Originally posted here: http://mashable.com/2013/03/25/facebook-replies/ Images and logo courtesy […]

  • Hire Facebook!
    Hire Facebook! Hire Facebook!

    Hire Facebook!

Hire Facebook!

Hiring Facebook is great because it is a marketing tool that has the ability to reach people everywhere! Facebook will work for a business day and night. It also dabbles in public relations to help people have an understanding and to gain an acceptance about your company! Many businesses are hiring Facebook by designing pages and gaining a lot of likes. However, Facebook does require maintenance. It is important for companies to keep the content of the pages fresh and engaging. Targeting the consumer base is important when maintaining a page. Using Facebook is not complicated. In order to capitalize on the marketing it takes effort and unique thought process to succeed. Every company wants likes, but what you want is gossip, not in the bad, negative way, but in the “Did you see what they posted on Facebook, it is so inspiring?” or “Haha, go check out this company’s Facebook page they are hilarious!” way. Sharing and insisting on friends visiting a company’s page is (in my opinion) better than likes! The secret to keeping customers engaged, shhh it’s a secret! Be Active! Maintaining an active profile keeps customers informed. This can be done by posting updates every single day. Photos and videos is a great way to start because people tend to be more prone to visuals. Be Talkative! Building a brand means building a relationship. Comment on a picture and get others to comment as well. Be Quizzical!  Ask customers questions you can engage in. Ask them to post a story or even a photo of them using your product! Be Gracious! We all know customers like freebies, discounts and contests. Why not give a promo code or free sample. Hold a […]

  • online-lead-gen
    Killing it With Online Lead Gen Killing it With Online Lead Gen

    Killing it With Online Lead Gen

Killing it With Online Lead Gen

Years ago, as the Director of Marketing for a startup, I lived and died by lead reports; volume, conversion, cost per lead, contact rate, ROI…you name it, I had a report for it. My CEO, the investors and the board of directors demanded insight into everything, and at the time, it all had to be tracked manually. I built such a huge, cumbersome and meticulous tracking system that at one point I had a team of three full-time employees just to manage it. Why did my lead generation require so much oversight? Because lead generation can be incredibly expensive – especially when it’s inefficient. My marketing budgets were such a high percentage of the overall budget that 1) my programs had to deliver results and 2) every single dime had to be used productively – and generate a solid ROI. Fortunately the company was backed by some very serious marketers. They understood that the spend was necessary to drive sales. They saw my efforts as a key component to company success. But unfortunately, none of them understood online marketing, let alone online lead generation. I was spending millions each quarter – and generating modest results – but I was missing out on the HUGE returns I could have accomplished. And, because they appreciated the modest results, I was never challenged to really optimize my campaigns. With so many employees, campaigns, and budget dollars to manage, it was much easier for me to just trudge along with just-good-enough results. That’s when a key vendor messed up and had to be “fired,” leaving me with a huge search campaign that needed to be managed. Rather than toss the campaign to another employee or vendor, I decided to […]

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