With content marketing becoming the go-to marketing solution for businesses large and small, Utah-based Virtel Marketing has expanded its offerings to provide ways for organizations to avoid the expense of monthly retainers and purchase public relations and social media services a la cart.
“What happens when your social media pages aren’t up to date with interesting and engaging content? Nothing,” explained Virtel Marketing CEO Mitch Weight.
Though, rather than shell out thousands of dollars each month to a social media agency, Weight encourages newcomers and those testing the waters to try Virtel’s social content creation package for $700 per month.
“We manage all of your social networks, creating content and posting several times each day to Facebook, Twitter, Google+, Pinterest, Instagram and LinkedIn,” Weight said, adding that there is no setup fee for Virtel Marketing creating the social media accounts.
“Our clients used to search for interesting topics, produce content and hope their audience found the material exciting,” Weight said. “Now they leave that work to us.”
For businesses, online marketing is more important than ever. With budgets tight, however, sometimes marketing and public relations are the first things to go with rent due and utility bills piling up.
Besides a complete list of social media services, including keyword monitoring and ad optimization, Virtel Marketing also offers affordable blog writing, infographic campaigns, press releases, media outreach and other design and PR services.
“It’s unusual to find a business owner these days who doesn’t understand the importance of social media and content marketing,” Weight said. “However, that doesn’t make it any easier to squeeze in an extra expense with many companies already experiencing belt-tightening.”
Paying a marketing agency $5,000 per month is out of the question for many companies, he said.
“Letting our customers customize their campaigns with an extensive list of affordably priced services, will allow them to do what works and only pay for strategies that get results,” Weight said.
Virtel Marketing was recently named by Utah Business magazine as one of the top public relations and Internet marketing firms in the state.